Scent Stories
Scent Stories
2020
Client: Early Modern
UX / Product Design
Web / Product design before
Web / Product design before
Web / Product design before
Enhancing Brand Identity for Early Modern:
A Visual Ode to Perfumery
Project Overview:
"Scent Stories" is a UX/Product design initiative I undertook to revamp and emphasize the unique brand identity of Early Modern, a perfume label curated by perfumer Clara Weale. Clara's experimental approach to blending raw materials and fragrances sets Early Modern apart. Her dedication to sustainability and transparency in her perfume-making process further distinctively positions the brand in the saturated fragrance market.
Problem Identification: A comprehensive analysis of Early Modern's product line and website interface revealed a need for a stronger, more distinctive brand identity that showcased Clara's innovative blending process and the brand's sustainability values.
Enhancing Brand Identity for Early Modern:
A Visual Ode to Perfumery
Project Overview:
"Scent Stories" is a UX/Product design initiative I undertook to revamp and emphasize the unique brand identity of Early Modern, a perfume label curated by perfumer Clara Weale. Clara's experimental approach to blending raw materials and fragrances sets Early Modern apart. Her dedication to sustainability and transparency in her perfume-making process further distinctively positions the brand in the saturated fragrance market.
Problem Identification: A comprehensive analysis of Early Modern's product line and website interface revealed a need for a stronger, more distinctive brand identity that showcased Clara's innovative blending process and the brand's sustainability values.
Enhancing Brand Identity for Early Modern:
A Visual Ode to Perfumery
Project Overview:
"Scent Stories" is a UX/Product design initiative I undertook to revamp and emphasize the unique brand identity of Early Modern, a perfume label curated by perfumer Clara Weale. Clara's experimental approach to blending raw materials and fragrances sets Early Modern apart. Her dedication to sustainability and transparency in her perfume-making process further distinctively positions the brand in the saturated fragrance market.
Problem Identification: A comprehensive analysis of Early Modern's product line and website interface revealed a need for a stronger, more distinctive brand identity that showcased Clara's innovative blending process and the brand's sustainability values.
The Solution - Creating a Visual Ode to Perfumery: The rebranding journey began by associating a unique colour with each perfume ingredient based on their evoked emotions. This process, done in collaboration with Clara, led to the creation of a 'Scent Palette' featured on the brand's website.
The 'Scent Palette' serves as a visual guide, helping customers understand the characteristics of each ingredient. This enables them to choose their preferred perfume based on the visual representation of its ingredients, enhancing their interaction with the product.
The Solution - Creating a Visual Ode to Perfumery: The rebranding journey began by associating a unique colour with each perfume ingredient based on their evoked emotions. This process, done in collaboration with Clara, led to the creation of a 'Scent Palette' featured on the brand's website.
The 'Scent Palette' serves as a visual guide, helping customers understand the characteristics of each ingredient. This enables them to choose their preferred perfume based on the visual representation of its ingredients, enhancing their interaction with the product.
The Solution - Creating a Visual Ode to Perfumery: The rebranding journey began by associating a unique colour with each perfume ingredient based on their evoked emotions. This process, done in collaboration with Clara, led to the creation of a 'Scent Palette' featured on the brand's website.
The 'Scent Palette' serves as a visual guide, helping customers understand the characteristics of each ingredient. This enables them to choose their preferred perfume based on the visual representation of its ingredients, enhancing their interaction with the product.
Next, using a custom-developed program, I blended these colours to create a unique illustration for each perfume, reflecting the specific proportion of ingredients. This method resulted in a visually engaging representation that embodied the ingredients and proportions, effectively highlighting the brand's key values.
Next, using a custom-developed program, I blended these colours to create a unique illustration for each perfume, reflecting the specific proportion of ingredients. This method resulted in a visually engaging representation that embodied the ingredients and proportions, effectively highlighting the brand's key values.
Next, using a custom-developed program, I blended these colours to create a unique illustration for each perfume, reflecting the specific proportion of ingredients. This method resulted in a visually engaging representation that embodied the ingredients and proportions, effectively highlighting the brand's key values.
Enhanced User Interaction: A "Scan Your Perfume" feature was added to improve the user experience. This feature allows customers to scan their perfume illustrations and receive detailed information about each perfume, such as its creation date and a comprehensive breakdown of its ingredients.
Project Impact: The implementation of the 'Scent Palette' and 'Scan Your Perfume' features has changed the user experience on the Early Modern platform. It fosters an emotional connection with customers by involving them in an immersive and visually rich journey that uncovers the 'story' behind their chosen fragrance.
The design solution has strengthened Early Modern's brand identity, emphasizing its commitment to transparency, uniqueness, and sustainability. As a result, the brand stands out in a saturated market, appealing to customers seeking an honest, creative, and eco-friendly fragrance experience.
Enhanced User Interaction: A "Scan Your Perfume" feature was added to improve the user experience. This feature allows customers to scan their perfume illustrations and receive detailed information about each perfume, such as its creation date and a comprehensive breakdown of its ingredients.
Project Impact: The implementation of the 'Scent Palette' and 'Scan Your Perfume' features has changed the user experience on the Early Modern platform. It fosters an emotional connection with customers by involving them in an immersive and visually rich journey that uncovers the 'story' behind their chosen fragrance.
The design solution has strengthened Early Modern's brand identity, emphasizing its commitment to transparency, uniqueness, and sustainability. As a result, the brand stands out in a saturated market, appealing to customers seeking an honest, creative, and eco-friendly fragrance experience.
Enhanced User Interaction: A "Scan Your Perfume" feature was added to improve the user experience. This feature allows customers to scan their perfume illustrations and receive detailed information about each perfume, such as its creation date and a comprehensive breakdown of its ingredients.
Project Impact: The implementation of the 'Scent Palette' and 'Scan Your Perfume' features has changed the user experience on the Early Modern platform. It fosters an emotional connection with customers by involving them in an immersive and visually rich journey that uncovers the 'story' behind their chosen fragrance.
The design solution has strengthened Early Modern's brand identity, emphasizing its commitment to transparency, uniqueness, and sustainability. As a result, the brand stands out in a saturated market, appealing to customers seeking an honest, creative, and eco-friendly fragrance experience.
©Jisoo Kim 2023